Emblaze's First Else unveiled in London, promises to be a game-changer

Folks, today might be the day when you start to notice how ancient our smartphones have become, even if they only came out in last few months. Blame Else (formerly Emblaze Mobile) for their confusingly-named First Else, a phone “built from scratch” over the last two years and now powered by Access Linux Platform (ALP) 3.0 — a mobile OS thought to have quietly died out since our last sighting in February. Until today’s London launch event, the last we heard of this Israeli company was from October’s Access Day in Japan where it previewed the Else Intuition OS, which we like to think of as inspired by Minority Report. While it’s still too early to tell whether the First Else — launching in Q2 next year — will dodge the path of doom, we were already overwhelmed by the excellence of the device’s user experience, both from their presentation and from our exclusive hands-on opportunity. Do read on to find out how Else is doing it right.

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Emblaze’s First Else unveiled in London, promises to be a game-changer originally appeared on Engadget on Tue, 24 Nov 2009 20:34:00 EST. Please see our terms for use of feeds.

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