Google might have to look for different names for its super phone, now since the US Trademark Office has rejected its application to trademark “Nexus One”.
The reason for the refusal is that the name conflicts with another Nexus mark, given to Integra Telecom back in Dec 2008. The mark owned by Integra refers to “the provision of telecommunication services and the transmission of voice and data”. But Google might argue that theirs is a product and not a service.
The Trademarks office says that multiple trademarks to similar names could create confusion in the mind of a customer. Even though there is no other Nexus phone in the market (and Integra hasn’t materialized its “Nexus” TM into a product/service), the decision is that “the goods and/or services of the parties need not be identical or directly competitive to find a likelihood of confusion”.
Many bloggers would know that this is second time Google has invited trouble over the name “Nexus One”. Previously, when the trademark application was filled, it was noted that the name Nexus One seemed to refer to the cyborgs in the movie "Blade Runner," which was inspired by the novel "Do Androids Dream of Electric Sheep?" by the late Philip K. Dick.
Back to the Nexus One trademark refusal, Google has 6 months to respond to the notice of refusal. In the worst case, Google might have to change the name of the phone being currently sold or else Integra could sue it for infringement of the trademark (where was Integra till now?). Nexus One is expected to launch soon under its original name in UK with Vodafone, as the conflicting TM is unlikely to be held in UK.
(via CNET, NYTimes)
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