Online Retailer Amazon has introduced its own lineup of low-cost electronic accessories. The products would not be manufactured by Amazon and would just be sold under AmazonBasics label. The product line includes blank media (CDs, DVDs, BlueRay and others), cables and other electronic accessories. The products would be shipped in amazon’s ‘frustration-free packaging’ which is done using recycled cardboard.
"We think there's an opportunity to provide really good quality and additional value in terms of lower prices than some other products we see in the market," said Paul Ryder, Amazon's vice president for consumer electronics and wireless.
Amazon’s diversification strategy may end up with frowns from vendors selling their electronic accessories on amazon.com. But Paul Ryder believes that the step would provide better value to the customer because of their connection with them and the vendors would just need to be re-educated.
“I’m sure some vendors of cables and blank media are going to ask us, 'What just happened?’ We’ll educate them that we saw value available to the customer in the market, and with our relationship with the vendor, we wanted to give that value to customers,” he said
Btw: Did anyone hear that Amazon is coming to INDIA pretty soon as Amazon.in ??? 
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