In an attempt to attract upgrades from XP and Vista to the new Windows 7, Microsoft has decided to keep Windows 7 pricing below that of Windows Vista. Microsoft has also decided to keep the pricing for new Windows 7 lower enough to lure new customers.
On Thursday, Microsoft finally came upto a pricing decision for its new generation OS. The decision comes as the outcome of learning from the pitfalls of Windows Vista pricing.
Microsoft will be launching three Windows 7 editions in the global market- Home Premium, Professional and Ultimate. At $120, Windows 7 Home Premium upgrade would cost the customers about $40 less than the Vista Upgrade offered two years back. The stand-alone version would be available at $200 with a similar drop in the pricing. There has been no changes in the pricing of Windows 7 Professional and Windows Vista Professional. Which means that Professional edition of Windows 7 would also cost $200 for an upgrade and $300 for the new copy. Windows 7 Ultimate upgrade would cost $220 as compared to the Windows Vista Ultimate’s $260. The new copy of Windows 7 Ultimate would cost $320, $80 less than Vista Ultimate’s pricing 2 years ago.
The customers willing to pre-order the new Windows OS would have to pay even less. The Windows 7 starts shipping on October 22. Those who pre-order their copy of Windows 7 between 26th June to 11th July would have to pay just $50 or $100 for an upgrade to Home Premium or Professional edition respectively. Companies like HP are also giving Windows 7 free of cost or for a nominal fees for all the PCs sold from 26th June till Windows 7 come preloaded in the new computers.
Along with windows Vista customers, those customers still using the Windows XP would also be allowed to upgrade to Windows 7. So these customers would not have to spend their money on a new copy. But the upgrade would be a new install and not just an upgrade to XP, as available for the Vista users.
"Overall, customers will be paying less and getting more with Windows 7," said Brad Brooks, Microsoft's corporate vice president for Windows consumer marketing. "This includes fun new features such as HomeGroup, Device Stage, Aero Shake, Snap, Peek, Jump Lists and our completely redesigned Windows Taskbar (one of my favourite new features in Windows 7 today). These new features make your PC simpler and much easier to use."
While the Apple’s Mac OS X Snow Leopard upgrade would be available for just $24 and a month prior to the availability of Windows 7, looks like the customers considering the upgrade pricing for their decisions would definitely find Apple’s deal more appealing.
via [AppleInsider]
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