gadgets and technology devices: E-reader statisfaction study shows 93 percent of users are happy, just not you

E-reader statisfaction study shows 93 percent of users are happy, just not you

The wind sure changes very quickly, eh? Just a week ago the University of Georgia revealed that many of its study participants — Athens residents who were given a Kindle to play with — weren’t happy with their e-reader experience, but yesterday a new study reported something fairly contrasting. Rather than doling out touchscreen-less e-readers to a group of people, the NPD Group surveyed more than 1,000 e-reader owners in late November last year, and found out that 93 percent of them were “very satisfied” or “somewhat satisfied” with their devices, while only 2 percent “expressed any level of dissatisfaction.” The report also reveals that wireless access is the favorite feature for 60 percent of the users, while only 23 percent chose the touchscreen. Compared to last week’s report, this probably shows that consumers who actually buy e-readers don’t really care about the touch feature, whereas those on the outer circle are mainly waiting for more — and no doubt cheaper — touchscreen e-readers. Seriously though, only 34 percent wanted color screens? Those guys sure are easy to please.