Droid’s publicity stunt via Apple’s AppStore failed

Motorola Droid, the closest competitor to the iPhone, tried to gain some publicity through the iPhone platform. The handset, which is the first one to be powered by Android 2.0, introduced an application for the iPhone. The app obviously didn’t make it through the AppStore censors.

The iDroid application developed by Sawvv App did nothing but advertise the Motorola Droid through the AppStore. It showed the glowing red droid eye on the home screen. A click on the droid eye would show the different features of the Motorola Droid in bullet points. The features mostly included the ones that were the shortcomings of the iPhone, such as the slide-out QWERTY keypad, the ability to run multiple applications, and the Android OS. Apple had rejected the app on the grounds that it promotes a competitor’s product.

One thing is surely clear here that even after developing a feature-packed iPhone competitor like the Motorola Droid, the huge customer base of the iPhone ends up being the real competing factor. This attempt to cash in on free publicity through iPhone coverage is proof of this fact.

[via iPhoneHelp]
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